Telling Your Story the Right Way for Your Brand

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.

Ready to choose the right promotional product to tell your brand’s story?

Boost Your Business Website Traffic SEO Hacks

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar!

1) Post New Stuff Regularly

Google has a bias towards fresh content. Part of Google’s algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.

Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.

2) Create a Keywords List

If SEO is a priority, then you’ll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.

Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.

Hint: if you want a really targeted keyword list, hire an SEO expert!

3) Install an SEO Plugin

This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.

A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.

Again, this is something your web designer or an SEO professional can easily install for you.

4) Hand Submit to Search Engines

What good is a site if no one can find it? That’s why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.

You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won’t help – they can actually hurt you.

Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.

The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.

If unsure, just ask your webmaster or SEO Specialist to set up these accounts.

5) Add Tags to your Posts

WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.

Be sure to add relevant keyword-rich tags to every post you publish.

6) Leave Comments on Other Blogs

Start linking more to other people’s posts on their blogs and encourage them to link back to you.

One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.

7) Block Spam Comments

When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about “cheap enhancement pills’ that ruins your keyword relevancy and hurts your rankings.

So blocking spam comments from posting to your blog will improve your SEO – as well as make your real blog readers happy.

8) Internal Linking

One easy way to get more traffic is to add internal links to your blog posts.

For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to “Other Related Articles You May Enjoy”: 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.

9) Use Image Alt Tags

For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.

Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search.

10) Tweak Blog Post Titles

If you quickly wrote titles to your blog posts before, take time to review them first before publishing.

Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.

11) Add Social Media Sharing Buttons

When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.

So making it easy for readers to share your posts helps others Tweet and share your great content!

12) Update Your Theme

Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.

Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.

It’s smart to make sure your theme programming isn’t bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that’s why we only provide custom designed and built WordPress themes for our clients.

Future of an IT Career

Based on who you ask, a career in IT is both bright and risky. The information technology industry is going through dramatic changes because of the consumer technology, social media, recession and cloud computing, just to name a few. These changes in the corporate world and IT industry are impacting the availability of IT jobs, required skills and salaries. Read on to find out more about it.

If you ask IT professionals, especially those who consider their profession in the IT industry as a dead end will say that the IT departments are facing a non-stop cycle of downsizing. Others things that are adding to the concerns of professionals are offshoring, and the use of the high-tech labors in the form of H-1B visa holders. This is the reason some people think that the pursuing a career in the IT sector is somewhat risky.

Aside from this, the existing professionals in the industry are also fed up with the fact that they are not appreciated for the time and effort they invest in order to get their routine work done. They have been finding it hard to maintain a balance between work and life, not to mention the fact that they are not getting the salary increments they expect.

Other the other side, some professionals are optimistic and they say things in favor of the IT industry. They agree that the industry professionals have a lot of problems to face, such as globalization, offshoring, technological changes and so on. But they still believe that it is the best time to be an IT professional. They are of the opinion that jobs in this industry and the jobs in the near future will be so lucrative that the job holders will be considered well-rounded employees. And they will be better prepared to handle other business tasks. This is because technology is making its way into all types of businesses, and there will be need for IT pros in every business.

Why pursue a career in IT

Although the problem of layoffs and outsourcing is there, the IT sectors still have some jobs that are more stable. Some employers are of the opinion that this trend is leaving towards long tenures. Moreover, large companies want their IT pros to work for them for long term because the knowledge of the IT architecture that the employees have will be hard to replace.

The importance of architecture is on the rise, and companies know the value of highly tenured employees. These companies look for ways in order to attract talented people and want to keep them for a long term. And when they hire someone, they want to make the part of their company.

If you want to pursue IT career, you should be flexible enough to adopt changes. This is way to stay ahead of the completion and achieve your goals. Keep in mind that you won’t be jobless if you are hardworking and talented. No matter what career you choose, you will be successful.

Make Money Traveling

Our world has so many travel destinations and sightseeing delights.

Every country has its own special culture, scenic beauties and regional foods that gives you a new way to get in touch with all your senses.

The travel lifestyle will give you a wonderful insight about a place, the people and culture in all its variety and vitality.

And, there is a special magic about what it actually feels like to be there.

You can live like a local in a favorite overseas destination, enjoy its regional cuisine, attend local festivals and watch the changing of the seasons in a different environment.

Spend a month in Paris, explore the English countryside, taste authentic pasta and pizza in Italy, go cycling in Amsterdam, skiing in Switzerland, cruise the Greek Islands or visit the historic coffeehouses of Europe.

Visit the popular, the historical, the traditional or the unusual. There are natural wonders to discover or you can take a journey “off the beaten path” that will stir your imagination.

The keen traveler can divide their time between home and a favorite travel destination for three months, six months or a year and enjoy the best of both worlds.

The travel lifestyle will take you away from the daily routine and set you on the path to life-changing experiences.

Diversify Your Income

Your income is your greatest financial asset.

Alternative income streams can free you from a 9-to-5 job and set you on the path to live the travel lifestyle.

Passive and residual income streams from an online business can increase your earning power with little effort required to maintain once the initial work has been done.

Online Business Opportunities

If you yearn to break away from the routine 9-5 life where there is no boss, no office or factory to go to then, take advantage of opportunity by applying your ideas, your experience, knowledge, skills or your passion into an online business to create multiple income streams.

A Profitable Website=Income+Freedom

A website based on a profitable niche is an income-producing asset that works 24 hours a day, 7 days a week, all year round.

It can “finance” your keen traveler lifestyle.

Just one good idea based on a passion, skill or knowledge can change your life.

Consider these factors:

*a website is not restricted by geographical boundaries.

*you have the flexibility to work to your schedule

*it can generate multiple income streams

*requires only minimal investment

Build A Money-Making Website With Site Build It!

You don’t need previous knowledge or experience to succeed.

Site Build It provides everything you will ever need to build a successful online business.

It provides the best all-in-One solution for building a money-making website.

Site Build It! provides the step-by-step learning techniques, guidance and 24/7 support for how to build that online business you can run from anywhere in the world.

It includes domain registration, easy-to follow site building tools, website hosting, creating optimized, quality content and analysis, keyword research, traffic building, link building, search engine submissions through to marketing, pay-per-click and monetizing your website.

Affiliate Marketing

There is a vast array of affiliate programs in an unlimited number of niches.

Joining an affiliate programs is fast, cost-free, and, risk-free.

It’s the easiest way to make money online.

Benefits of Affiliate Marketing

*Free to join

*Work from home

*Worldwide market

*No production costs

*No storage, packing or shipping costs

Get Paid For Having a Link on Your Website.

A link from your website to the merchant’s site and you can create an online, affiliate business. Those who click on the affiliate sites and make purchases will make you money.

Taking Action

Think about where you want to be and what you need to do to get there.

Establish goals and make plans then, set out to achieve them through commitment and effort.

The choices you make sets the direction.

What happens next and how it will manifest is about what you do today.

Today, can be the beginning of the first day of the rest of your life.

The money will follow.

Freedom of Choice

Achieving freedom of choice will let you get away from the routine of everyday life.

Freedom of Choice will let your imagination come to life and to follow your dreams.